Amsterdam Brewery

Social Content

Amsterdam Brewery is a Toronto based brewery, established in 1986. They also happen to make my favourite IPA of all time, Boneshaker. Their combination of good people, good ideas and good beer is what has brought them to where they are today. With that sentiment in mind, we were to revise their social strategy. We did so with new ideas and concepts that they could use a a jump off point to push their social content further and increase interaction between brand and consumer… and we had a DAM good time doing it too! Below you’ll see some of the social posts and the 2017 lager link ad.

Social Post: Amsterdam Cruiser (May 19, 2017)
Post Copy: "Nothing like some fireworks for the first long weekend of the summer." 34K Views

Social Post: Amsterdam Cruiser (May 23, 2017)
Link Ad: "Tuesday is now known as Cruise-day. Spread the word." 4.4K Views

Social Post: Amsterdam Cruiser (May 30, 2017)
Post Copy: "Now that’s what we call art. What should our next sculpture be?" 41K Views

Link Ad: Amsterdam 2017
Post Copy: "It’s time to break up with 2016. Pick up a fresh can of 2017. Available now at the LCBO. #DamGoodBeer #Bye2016"

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