The Stubborn Farmer

The Stubborn Farmer believes that food can be produced with care and patience. It should be wholesome, nourishing and delicious. With a balanced, responsible, and poly-cultural approach to farming, they’re committed to your health and the health of the environment. With that in mind, I was able to create some branding, print pieces and an activation idea for their in-house conferences to help spread awareness about, and properly reflect their brand. 

The activation is simple and gives consumers a chance to engage with the brand, learn more, try the product and sign up for the services. The display creates a nice visual backdrop for their conferences and acts as a stage. As the conferences end, attendees are invited up close to the activation station. Here they are joined by waitstaff appropriately dressed in a plain shirt, branded apron and platters of hors d'oeuvres to sample the product. After the samplings, attendees are able to ask questions, register for the service at the sign up station as well as take home informational postcards, calendars and booklets.