Svedka

Hail Mary

SVEDKA Vodka fans love football almost as much as they love cocktails. With the Super Bowl season in tow, the SVEDKA Bloody Mary Oracle is back predicting football games (with celery precision, of course). The idea pokes fun of sports oracles such as Paul the Octopus, who predicted the 2010 FIFA World Cup. We start with a series of launch videos building on the SVEDKA Bloody Mary Oracle’s legend, leading to the Super Bowl, with videos predicting the winning team. FUN FACT: The launch videos are narrated by Cal Dodd, the voice of Wolverine from the 90’s masterpiece, X-Men: The Animated Series. That kicked me right in the childhood, bub. P.S. The SVEDKA Bloody Mary Oracle correctly predicted the 2018 Super Bowl!

Launch Video 1: The Oracle is Back
Launch Video 2: The Power of Celery Precision
Launch Video 3: Commemorative Football Coin
Launch Video 4: The Oracle Conspiracy
The Oracle's Prediction Video 1: The most accurate football playoff prediction you’ll ever see is also the most delicious.
The Oracle's Prediction Video 2: Who wins? Who gets eliminated? The SVEDKA Bloody Mary Oracle knows it all!
The Oracle's Super Bowl Prediction Video: It all comes down to this - The SVEDKA Bloody Mary Oracle’s Big Game prediction!

SVEDKA Hub: Our fully digital campaign consists of banner ads, enhanced banners, pre-roll videos, facebook canvas ads and various social media posts that all drive to the SVEDKA Hub, which hosts all the videos as well as a variety of recipes and more.

The Top 5 Theories: Buzzfeed parody list examining where the SVEDKA Bloody Mary Oracle came from.
Facebook Canvas Ad: A unique user experience allowing consumers watch launch videos, get recipes and more.
Social Video 1: We created some additional social videos in the event that we had the correct game prediction. 
Post Copy: "The SVEDKA Bloody Mary Oracle was right again. And that is all."
Social Video 2: In case we got a prediction wrong, we would just blame someone else! In this case, a poor intern.
We doctored (poorly) the existing prediction video and reposted it as the correct one.
Post Copy: "That wrong SVEDKA Bloody Mary Oracle prediction was an intern’s mistake. Here’s the right video:"
Social Video 2: We created some additional social videos in the event that we had the correct game prediction. 
Post Copy: "The SVEDKA Bloody Mary knew the winning team. And it knows the winning moves."
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