Scotiabank GBB

For Scotiabank Global Business Banking, our target wants a financial partner, not someone who thinks they know more about their business than they do. The “fracture” pieces act as a visual representation of how Scotiabank advisors and their client start at the company’s foundation and build outward. Building these are always a fun challenge. First, you have to select the proper visual that can work well in a fractured. Second, you need to make it fracture in an interesting way. I liken the building of these fractures to putting the pieces of a puzzle together or even a brain teaser at times.